This was a pretty fun project – being able to recreate a marketing piece for a brand. The brand that I chose was Spotify. I’m a pretty big Spotify user, especially when I’m working on different design projects. I use Apple Music on my personal computer, but for any work computers, Spotify is always my go to! The main branding with Spotify is their gradient overlay that they create for most of their marketing material. That’s what I tried to recreate with this project.
I started by uploading a photo of one of my favorite artists – Big Sean. I cut out the background, using the Magic Wand tool, so that I could paste the artist onto a white background. I then converted the image to a black and white image. Next a created a gradient map over the image. I chose to use a form of green for the highlights and blue for the shadows. I adjusted the levels of the gradient map (to lighten it a bit), then I clipped the gradient map to the image. Next I added the Spotify logo and resized it to fit within the marketing piece. I then created a Text Layer for the call to action and a rectangle to place behind the text layer. I grouped the text layer and rectangle together and added a slight drop shadow to the group. The last step was to add the hashtag for Big Sean’s new album that he has used. There you have it – a new Spotify marketing piece!
hellobranden 